For decades, the diamond has been a symbol of love and commitment. The gift of diamond jewelry acts as a beautiful metaphor, setting your love in stone. Love, passion, and commitment are also the reasons our founders dedicated more than 30 years of diamond manufacturing expertise into developing the Diamonds Direct experience.
As diamond manufacturers and wholesalers, our founders were passionate about the quality of the stones they were cutting and selling to jewelry stores. In December of 1995, they saw an opportunity to completely change the landscape of fine jewelry retail by eliminating the middleman and selling their diamonds directly to the end consumer. It was through this novel business model that Diamonds Direct was born.
At Diamonds Direct, we are passionate about educating customers to make the right diamond buying decision for their unique budget and quality criteria. We empower customers with industry insights, diamond grading tools, and a vast selection of loose and mounted diamonds to ensure each customer leaves our store proud and confident in their purchase.
In addition to engagement rings we also have a wide selection of wedding bands and fine jewelry for life’s many milestones, including; diamond earrings, pendants, bracelets, fashion jewelry, birthstone and colored stone jewelry and pearl jewelry.
No matter the purchase, Diamonds Direct’s unbeatable warrantees and guarantees will protect your purchase for life. We also offer a 110% lifetime upgrade policy for your engagement ring diamond, diamond studs, and diamond pendants- get 110% of your previous purchase toward you next purchase and just pay the difference.
Though customers initially come to us because they’ve heard about our pricing and services, they ultimately make Diamonds Direct their jeweler of choice because of the customer service and relationship we strive to build with each customer. We know that a gift of jewelry is so much more than numbers on a page, there is a story behind each diamond and our diamond experts cherish the opportunity to be a part of this special time in your life.
Our way of saying "thank you" to the communities that have entrusted us with their most important fine jewelry purchases is through the Diamonds Direct Foundation. In 2004 we established our foundation to provide support to local nonprofit organizations, with special emphasis on Women’s and Children’s philanthropies. Since our opening in Richmond in 2012 we are proud to have partnered with The Richmond SPCA, JDRF, and many other outstanding organizations that makes our city great.
For more information on Diamond's Direct please visit www.diamondsdirect.com.